The Olympics: A Battleground for Sports Brands
It was all about Anta, overshadowing even Nike and Adidas, especially when Anta bore the national flag.
Navigating the Changing Seas of Overseas TV in China
There are mainly two ways to access foreign TV series in China: using Virtual Private Network (VPN) or pirate mirror sites.
From Unilateral to Co-creation: People’s Daily Revolution in PGC&UGC
The ‘central kitchen’ resembles the brain in People’s Daily that controls the creation of media content.