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McDonald’s in China: From Fast Food to a Cultural Phenomenon

McDonald’s in China: From Fast Food to a Cultural Phenomenon

“if you can’t beat them, join them”

From Unilateral to Co-creation: People’s Daily Revolution in PGC&UGC

From Unilateral to Co-creation: People’s Daily Revolution in PGC&UGC

The ‘central kitchen’ resembles the brain in People’s Daily that controls the creation of media content.

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